Daniel McDonald to Head NAB Research

US trade association the National Association of Broadcasters (NAB) has appointed former media research veteran Daniel McDonald as Head of its Research division.

NAB Research provides data and analysis to support NAB advocacy initiatives and public policy objectives. The division also monitors developments in media measurement practices and methodologies; conducts surveys; and compiles data as a resource for NAB members. 

McDonald (pictured) previously served as Executive Director of Programming and Consumer Research at National Geographic Channel, a joint venture between National Geographic Society and 21st Century Fox, where he oversaw audience research for National Geographic, Nat Geo Wild and Nat Geo Mundo, while also managing primary research projects and public opinion polling. He worked as Director of Programming and Research at CBS's WBBM-TV, and later joined Comcast Spotlight where he rose to Divisional Director of Research, Southern Division. McDonald also worked in various research roles for Paramount Stations Group; WPSG-TV, Philadelphia, PA; and KTXA-TV, Dallas, TX. 

In his new role as VP of Research, McDonald reports to Ann Marie Cumming, SVP, Communications. He replaces Tanya Van Pool, who joined NAB in 2011.